Solar Energy, Solar Installations
CASE STUDY
Igniting Solar Sales Performance
Based in Phoenix, Arizona, Suntria is a solar energy company with over 15 years of experience in residential and commercial solar solutions. It offers end-to-end services from design to post-installation support.
INDUSTRY
DURATION
Ongoing
BENEFITS
+442 new sales reps onboarded
improved onboarding time
Key Facts
Project Scope
Design and development of a custom platform to streamline Suntria’s sales operations, lead generation, territory management, and onboarding processes through integrated web, mobile, and cloud solutions.
Services Provided
Custom Web & Mobile, Application Development, UI/UX Design, API Development & System Integration, Cloud Infrastructure & DevOps, Technical Consulting QA
Technologies used
Azure, .Net, React, Native iOS
The Business Challenge
Despite their success, Suntria faced challenges common in the solar industry. To improve efficiency and customer satisfaction while scaling, they approached TechQuarter with a clear goal: modernize internal operations. They needed a proprietary platform to optimize lead generation and sales management, integrating seamlessly with their existing CRM. With a growing team and expanding footprint, Suntria sought better visibility across regions, offices, and teams, along with tools to track individual sales rep performance and streamline onboarding. The platform also had to simplify territory management for canvassing by allowing managers to create, assign, and track territories. It also needed an integrated proposal tool to better connect canvassing with the sales process.
Our Solution
We built a custom platform to improve Suntria’s sales operations. It gave leadership a clear view of regions, offices, and teams, making it easier to manage reps and track performance with leaderboards. We added an HR portal to streamline hiring. Managers can now handle applications, background checks, and IT requests in one place, speeding up onboarding. Territory management was improved with a Google Maps integration. Sales managers can assign canvassing areas and access property data like owner name, home size, and value to help reps target the right leads. Finally, we connected lead data to a proposal tool, so reps can quickly generate accurate sales proposals. This end-to-end system made Suntria’s sales process faster and more efficient.
Measurable Impact on Suntria’s Growth Process
442 New Sales Reps Successfully Onboarded
Through a streamlined onboarding process that enabled efficient training and deployment.
1,400+ Territories Created Within 4 months
Achieved using the centralized territory management system while ensuring balanced coverage and minimized territory overlap.
150,000 doors knocked through targeted canvassing
Data collected was fed directly into CRM and sales platforms for actionable insights.
1,600 Appointments Scheduled
Driven by real-time canvassing results and lead scoring.
Improved Lead Generation and Proposal Flow
Reducing manual data entry and improving lead-to-sale conversion.
Accelerated Pipeline Progression
Resulting in shorter sales cycles and improved follow-through on opportunities and better business outcomes.
What our clients think of us
+442
New Sales Reps Onboarded
+1,600
Appointments Scheduled
TechQuarter is a highly skilled software delivery service provider. Their developers have a wealth of experience and knowledge building front-end solutions that are both scalable and secure. Their communication is first class, and flexibility to resolve issues and support production releases out of standard business hours to accommodate our customers is highly respected.
Group Product Manager
LittlePay
+50%
Monthly increase
-30%
Monthly Expenses
Thanks to TechQuarter’s work, the we have seen a significant improvement in system performance and uptime, and a reduction in cloud infrastructure costs and feature development time. The team has been timely, collaborative, and adaptive. Their proactivity and customer-centric approach stands out.
Viktor Jagar
CTO, Content Status, LLC
TechQuarter wrote, ran, and passed automated tests and delivered all other key deliverables on time. The team met deadlines, provided updates regularly, and adapted quickly to the client’s changing needs. Their communication, talent, and strong sense of accountability impressed us.
Anonymous
VP of Software Engineering, FinTech Company
Ready To Build?
Their commitment to delivering solid, reliable solutions is unmatched. They have consistently met or exceeded expectations, and I haven’t encountered any issues that would suggest areas of improvement. That said, as with any partnership, there’s always room for growth and innovation, and I look forward to seeing how they continue to enhance their services in the future.
Cisco Aravena
VP of Technology, Suntria